Also, not defending AI, but id gladly install a ublockoriginAI to filter out scam products and low quality knock offs. Would never trust google to do this.
In your example, any helmet by a manufacturer who has zero safety tests, regulatory stamps, warranty, etc, should be filtered out.
Any product with anomalous price needs heavy scrutiny.
There's a blocklist for ublockorigin, but I can't really recommend it. It's a bit over-zealous and sometimes blocks useful stuff.
Link: https://github.com/laylavish/uBlockOrigin-HUGE-AI-Blocklist
GP included the word “specialized” which is a reputable manufacturer. Without seeing anything else, I’d automatically be inclined to believe that any helmets sold by them has warranty and safety tests.