Unless they can't, then they get very angry: https://m.youtube.com/watch?v=Di55DEnNkUs
It's tied to their identity for a lot of people. The same kinds that will drive a huge SUV to compensate for the hole in their lives where meaning and connection is supposed to be.
I don’t think that is a majority behavior. Few people consume to own the libs. At least far fewer people than those who just like meat more than they care about their marginal contributions to climate change.