And NC doesn’t always work.
I use no commercial reuse (NC) yet years ago a polite young man from China emailed me letting me know that he was translating my stuff to resell under his name for money. To be honest, I didn’t mind and it made a good story to tell friends and family.
I had something similar happen with a book I wrote through a publisher. I went radio silence on him. Would have required contacting my publisher and I didn't need the hassle.