What are incentives for the average person? Their logic seems straightforward: they want to be where their friends are at. And all they want to do there is cycle through their base emotions at a whim's pace.
Whatever politics or technologies that make alternative platforms "better" to some people doesn't matter to most. The idea that new platforms should even have the "millions" (read: the masses) in mind comes across as being antithetical to the trend toward decentralized tech.
> What are incentives for the average person? Their logic seems straightforward: they want to be where their friends are at
This is some sort of absolute, fundamental difference between the early web and now, at least how I experienced it as a teen in the late 90s in Hungary. Back then I made a site, because you wanted to make something of my own, in my style, as I wanted. There was nobody else online from my friends, and I made new friends online. I actually found my age people on ICQ, within the same subculture.
This "oh my friends are there" approach is what destroys everything. More precisely the people who can't decide for themselves.