alt Hacker NewsThis seems to be the worst case scenario, put into practice by a highly popular device manufacturer. Are they doing this with all of their other devices as well? Monitors, washing machines, fridges? If they can fit this into a TV, they can fit it into everything else.
There's also a fair bit of arrogance from LG: "We own the glass..." leading to this great piece of marketing:
"within an LG TV household we can help extend the ad campaign footprint to the other devices in the household" (at ~14:11)
Advertising is a mind virus. These people are fucking gross. And this seems to be what all technology companies are turning into. Advertising is the Paperclip Maximiser of the real world.
I recently divided much of my home network into VLANs (with "Entertainment" devices separated for this very reason), and this makes me happy to have done so, but now makes me want to do the same to my in-laws network, since they have an LG TV and I regularly connect various of my devices through their network...
Tangential point: I recall on a previous article someone commenting on their surprise at how good Gamers Nexus investigative reporting was. This seems to be another example. You go Gamers Nexus. Might have to buy a supporter pack.
> There's also a fair bit of arrogance from LG: "We own the glass..."
The execs shown in those clips used some pretty revealing language. I also had to do a double-take when they described a customer's (compromised) house as an "LG household," where they "know who's in [it], we know which devices are there... we know how to extend that reach into mobile" and tell advertisers they can "own the living room."
The sense of entitlement is so over-the-top that it's difficult to distinguish from satire.