If you don't know what a soul is, and you think it's something people just make up, then you are missing out on the experience of being human and you have a bigger problem than not being able to understand what art is.
So you know what a soul is? Please enlighten
Is it this fuzzy blob of ineffable experiences, aesthetics, qualia, self-reference, dualism, spirituality and other things? I don't need to reject all this to notice that its fuzziness makes it impossible to operationalize.
So whales do not have a soul? Only humans do have one? What about our ancestors? Did the homo erectus have a soul? What about big apes, did they?
I don't need "soul" concept to describe the human experience, and if you use it to describe technology, it only makes things more confusing. It only ends up as an attempt to state that some things are not "good" because they don't match your own vague concept of what is good or bad, without explaining why nor what this is.
This feels very condescending and reminds me of how theists "feel sorry" for atheists because they don't believe in god.