"female led" is only a selling point if women are underrepresented as founders, so it still circles back to whether or not the industry already had a pattern of sexism that made having a prominent female founder an outlier in the first place. I'm sure plenty of people will disagree, but I think it pretty clearly did.

They definitely do, just implicitly. In the past it was more explicitly stated.

> None of the male-led scams have "being male" as a talking point trying to sell the scam

If she never mentioned being female I don't remember it. In fact she used to talk in a fake man-voice to sound serious. Other people used the fact that she was a woman to sell the scam because it is still uncommon for a woman to be in that position. There was no possible way for her to avoid it, even by pulling her hair back hard, talking in a goofy deep voice, and dressing like Jobs.

edit: my point, if it's not clear, is that the fact that women founders are fewer is why people focused on her being a woman. If that's used to ignore future woman founders, making them rarer, it's a degenerate pattern recognition.

The patterns did not form themselves.

It’s rarely “just pattern recognition at work.”

> But now "female led" has entered the conversation as something to recognize a scam by.

Only by sexists.