alt Hacker NewsHuman values ideally start deeper, in the creation of preferences, where economics simply takes as a primitive/preexisting part of the environment. Marketing theory is the one that focuses on manipulating human value.
Human values ideally start deeper, in the creation of preferences, where economics simply takes as a primitive/preexisting part of the environment. Marketing theory is the one that focuses on manipulating human value.
Preferences come from selection pressures and needs. Taking them as a foundation leads to excessive focus on trade and obscures the fact that humans in almost all cases need essentially the same things.