alt Hacker NewsWhy do people (or at least politicians pretend to) believe that social networks are popular despite the content algos and not because of them? The reason Tik Tok blew up is because it shows you what you want to see without you twiddling with a dozen dials.
Maybe giving people what they want is not great for them. I am ok with this argument. But then "giving people control" won't change anything. Vast majority of users would rather put up with shocking (to me) levels of annoyance and expense just not to configure/fix anything themselves.
Replies
Social media and other such things were gaining explosively popularity (and addiction) long before 'the algorithm' was even a thought. Even in the pre-social media age, newsgroups and other such social venues had a similar effect, but relatively low reach because it wasn't mainstream and there were some significant barriers to getting started.
I'd look at trends as well. There is a time when Facebook was hot and trendy, whereas now it's a place for people's parents and grandparents - while all the cool kids are on Instagram. I think it's safe to say that the shift there was more social than technological. Younger generations wanted their own thing.
And I'd see TikTok as being in the same vein there, especially as YouTube has gradually shifted away from being YouTube and more like CorpoTube. But there weren't any especially viable stateside competitors. The few that did exist basically just tried to be YouTube, but with less content and worse CDN networks.
Before it was social “media” Facebook was a great way to see friends & families updates in a chronological way with very little clutter. Then people began soapboxing, then came the ads, then all the random “interests” they assign to you and it’s completely useless now.
TikTok, IG etc are a little different as they’re actually media streams but I wanted to say that about Facebook - give me what I want on Facebook and it would be a wonderful service.
Someone measured that if a user is teenager boy, it will take Tik Tok 9 minutest to serve misogynistic content...
Why not give people the option? They don’t all have to use it, but it means some can.
Every social media is popular because of the network effect. Even TikTok launched just under a decade ago, grew with help from China’s government and cultural isolation, and only became “mainstream” (in 2020) after already having hundreds of millions of users including celebrities like Justin Bieber.
The first social networks were actually social (ie relating to friends), algos came later, to better exploit attention for ads.
When twitter changed its feeds it had to force people into the new style feed by giving them a choice but wiping their choice every time they opened the app and forcing the algorithmic slop feed.
This is long overdue and I hope all countries adopt it. It should be the default and if people want to consume slop they will always have a choice to do so.
I came here expecting an apologia for the manipulative feeds of big tech, and found one at the top. If that’s not what you intended, perhaps consider that you’re acting as a useful idiot for them.
> Why do people (or at least politicians pretend to) believe that cigarettes are popular despite the content nicotine and not because of them? The reason Malboro blew up is because it gives you a surge of dopamine without having to do anything for it.
Yes - TikTok is popular, precicely because the algorithmic feeds are designed to be addictive. They show content, not because its good, not because its what you ask for, but because its exactly what will keep your eyes glued to the screen.
I would assume that the majority of users would prefer a Facebook experience that showed them just the friends and family they follow, and nothing else.
The answer/comeback is "popular with whom?"
Most of my crowd seem to have left them behind because they went from a tool where I could see what my people were up to, and maybe the odd update about a band or a business I was interested in, to "Here are 50 things you have no interest in and by the way I deprioritised what your actual friends post".
This happened so much that most of the actual friends wandered off, making those posts even rarer. There seems to be a de-networking effect.
Should government be legislating that social networks work the way I want? Very good question, probably not. Am I still happy with this change? Broadly yes.
They don't. They want to let people opt out of social media feeds for the same reason they currently let gamblers self-exclude[0].
Politicians do not believe that casinos are popular despite the gambling and they do not believe that social media is popular despite the feed. They want to protect the general public from addiction.
It's all fun and games when you download Tiktok. Then one day you're scrolling while your kid is in the pool, the lifeguard jumps in to save her, you realise you would have let your daughter die because you're addicted to watching dance videos on the fent rectangle, and you decide to quit.
[0] https://www.betstop.gov.au/