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Paramount Caught Using 'Astroturf' Group to Drum Up Fake Support for Merger

116 pointsby hn_ackertoday at 2:33 PM34 commentsview on HN

Comments

piloto_ciegotoday at 3:25 PM

Man... I am wondering how much of everything this is these days...

This is just one instance, but the propaganda effect I think is happening strong. I think probably all of public opinion is being manipulated like this...

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badgersnaketoday at 4:34 PM

The need to focus on making movies not money.

airstriketoday at 3:41 PM

> In reality, mergers like this — particularly when involving Warner Brothers — have a long history of resulting in mass layoffs, higher prices, and lower-quality product as the merged company tries to pay down debt from the deal.

This is wrong. There are mass layoffs because you don't need 2 HR departments, 2 Accounting departments, and so on. You can often do away with lots of sales & marketing too, in some industries.

These are called "cost synergies" in M&A, and are basically the only synergies someone will give you credit for in a deal.

Debt financing is not required for there to be cost synergies.

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iooitoday at 3:36 PM

Original article (linked in the submitted article): https://theintercept.com/2026/08/21/paramount-merger-warner-...

cheschiretoday at 4:29 PM

Teaching someone to recognize astroturfing is about as evil as teaching them to recognize bad kerning (insert relevant xkcd). You’ll destroy their blissful ignorance forever.

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josefritzisheretoday at 4:01 PM

This should be illegal. Propaganda shouldn't be so pedestrian.

chrisjjtoday at 3:58 PM

> Paramount’s also been caught using an “astroturf” — or fake grass roots organization

... except the article presents no evidence the organisation is fake.

alightsoultoday at 3:04 PM

Why, what the hell is the point? Why would the average person care about a merger?

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