alt Hacker NewsThere is a specific record being claimed.
They're not just saying the absolute downloads are going up, as the OP suggests.
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tux3 • today at 4:20 PM
They're saying the weekly numbers grow a little bit every week, so every week is technically record breaking.
The absolute number of lifetime downloads can of course only go up (but that's even more vacuous).
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Their point was more that, if every 'weekly download count after a new release' (or whatever record) is consistently being broken on each new release due to generally increasing popularity, then it doesn't make sense to imply causality between the messaging around this particular release and its already-expected record-breaking status.