One of my locally owned fried rice places doodled a simple pencil cartoon of them cooking fried rice to satisfy their evil landlord and it has cascaded into a series of mildly unhinged pencil cartoon doodles every few days on Facebook. It is an incredibly refreshing break from the local food/eats FB groups being utterly flooded with identical looking slop posters and has earned my business several times. Also it's just... incredibly in-touch marketing in general.