The technology is an agent you name. You give it a face. Maybe tune the personality. And, it only gets useful as you grant it more and more access to your accounts.

The technology is produced by a public company. And, in this case, the company is useful context for this story since it has just recently agreed to pay about $18 billion to resolve a multistate lawsuit claiming it intentionally designed addictive platforms that harmed young people's mental health.

You cannot detach the technology from the company. It's definitely not a neutral artifact.