I personally would rather have a democratically-elected government--no matter how awful--pick names rather than have corporations pick names.

Also, I was curious, so I looked it up: Congress passed a law (Public Law 80-242) in 1947 that allowed the executive branch to establish a single set of geographic names.

Conservatives famously protested when the Obama administration renamed Mt. McKinley to Denali. I have no doubt that when a Democratic administration returns to power, they will rename a bunch of stuff, now that the precedence is set.

My guess is we're going to go through a ping-pong of renames before the law gets changed to require some kind of independent group, or a super-majority of senators or something.