> Now, Tao is a sort of a celebrity of the quarter on HN, but I promise you that outside this forum, almost no one has ever heard of him.
This is an absurd thing to say. Hacker news is not the only place that knows about the most famous mathematician in the world. Glancing at Google Trends he seems to be roughly as famous as Linus Torvalds. Not exactly a household name but by no means obscure.
I'm going to charitably assume that you forgot to include quotes around the names in your query, because that's absolutely not what Google Trends shows.
Stop 100 people on the street in NYC or Berlin or Tokyo and I bet none of them will be able to name any living mathematician. A few of them might know Linus, though.