Apple iPod Engraver (2019)

I really appreciate that someone's job (or at least part of it) was to "prototype concepts that would add some interactive sparkle to the site". Working on a larger team, we generally add this kind of interaction at the start of a project or during redesign. There are larger prototypes, of course. But very rarely is someone designated to independently go out and just find small ways of making the experience just a bit nicer for the users, and build that; and I really like that idea.

That’s my site. I’d be happy to answer any questions you might have about it.

The article mentions the 'yellow fade' or 'yellow flash' to highlight when elements change -- I miss that!

We all want to be able to afford to do what Apple did back in 2019. Have a full developers salary dedicated to adding sparkle. I wonder in todays day and age how do you add that level of personalization and differentiation?

I think it's worth noting that 2004-2006 was a time period where a Flash applet could have done this on the client. This was also a time when Flash content was supported by Apple QuickTime, so it's interesting that they didn't make use of it here.

I wonder if a SWF was ever hosted on the apple.com domain.

It is interesting to think about the socio-technical reasons to make a serverside roundtrip for each keypress. Another approach might be to load up the dictionary client-side and use javascript to swap letterforms in various pre-determined locations. Presumably using browser-text with a transparent background wouldn't sufficiently simulate what the real product looked like.

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Off topic: why would someone engrave their item? If you or whoever is gifted the item ever decides to resell it some day, it becomes a headache. And I don't recall any other company offer such service for consumer electronics.