> The core reason to enforce trademarks is not to fluff the corporation that holds it but to let the public be confident in the name.

That's something we hear often but it's not grounded in an legal reality: trademarks are purely a form of intellectual property that a person (physical or moral) can hold and it doesn't come with any attached liability: you can't hold a company accountable for violating the trust built around its brand name in past year, and the owner is free to sell the brand name to another company or change their products in a way that mislead the consumer about its quality.

In fact, should a trademark come with a promise about the quality of the product, Twitter would have lost it's trademark as soon as Elon transformed it into a disinformation machine (by breaking how the blue tick works and boosting paying account's content).

I just stopped using twitter and I've not actually felt like I've missed out

I stopped going. Between the spam and the racist unmoderated AI slop cannon that is discovery there, what's the point