alt Hacker NewsI can't figure out if renaming Twitter to X is the stupidest branding decision I've ever encountered or if it's bloody brilliant.
Every time Danish media talks about X, they say "The social media X". So X in itself is completely unrecognizable, you actively have to mention that you're talking about the social media platform. That's is however also rather genius, because now the connection between X and "social media" is strengthened every time it's mentioned.
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Right, because there was always such a weak connection between Twitter and "social media".
It's a patently boneheaded branding decision, there's no way to spin it as even potentially smart.
In German media, they always have a little "X (formerly Twitter)" thing. The rebrand is completely ridiculous.
German editorialized media always refers to it as a Short Message Service (Der Kurznachrichtendienst "X").
It is easily one of the most stupid and arrogant business decisions in history. The Twitter brand was easily worth billions and changing to X wiped out an estimated $4 billion to $20 billion in brand value overnight.
It's stupid. Every normal (ie not terminally online) person I speak to calls it twitter and is confused if I call it X. For some reason most of them think an "x post" is on instagram too. I guess because influencers call crossposting that?