Pretty sure for anyone outside North America the shipping absolutely kills the value proposition nowadays. Last time I checked to replace my deskmat both it and the cables were about as much for shipping as for the items themselves. And taxes on top of that. That, for example, turns a 20 cad cable, already on the pricey side into a 40+ cad one. I do not know if there are any officials redistributors in other continents, but I don't think there are.
If you purchase multiple cables at once, the shipping cost per cable goes down, I'd think.
Not saying that's easy considering their stock issues. Maybe it's better now.
Yes, we all know the US economy is effectively severed from that of the rest of the world now.