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mrsilencedogoodtoday at 5:59 PM2 repliesview on HN

I'm not sure if everyone in this thread is familiar with what their business model was. It wasn't "selling tailwind premium" or selling "tailing enterprise support". They sold a library of react components that happened to use tailwind for styling. So their competitors are DIY, Mantine, React-Bootstrap, and similar.


Replies

esskaytoday at 6:52 PM

I'm not sure they'd even be classed as competitors to be honest. They floundered massively with the ui kit, most sections of it were very dated and untouched for several years whilst they piddled about with a failed new ui kit that never took off, for which they blamed ai.

The reality was that a big chunk of their initial audience came from Laravel, and as other players emerged and made what was Tailwind UI irrelevant it all seemed to compound into them panicking and making some rather silly business decisions. At one point they had a sizeable team and shipped nothing for a good 8 months, and when they did it was a couple of beautiful but completely impractical landing pages. They just didn't convert it to a sustainable business.

Oh and to add to it, they alienated their paying customers by dropping support for basic js based components in favour of making the entire ui library reliant on heavy js libraries, killing off any interest from most of the Laravel customers who'd been their initial target audience.