My lone claim to fame, now harder to track down because Twitter decided my lack of activity was somehow suspicious and killed my account, was a brief exchange with Phil Schiller about pluralization of Apple devices.

> One need never pluralize Apple product names. Ex: Mr. Evans used two iPad Pro devices.

https://www.iphoneantidote.com/blog/dont-pluralize/

I would never have considered 5's. Are you implying the five is in possession of something?

The first version was "Apple AirPods", there's two of them so it makes sense.