Apple events are full of these meaningless statements, which always drive me crazy. Of course it's the "best iPhone Apple has ever made." If it wasn't, then wouldn't I be better off buying an older model?
I haven't been this excited since Dodge released their new Caravan... or Ubuntu released their new orange and purple UI...
Just once I want the CEO to go up on stage and say “this year’s model isn’t all that great tbh”.