They released a number of small iphones over the years, and those always failed to reach meaningful sales numbers. Stated vs revealed preference I guess? People keep picking the larger model, so the models keep getting larger
I think it's because the people who want the smaller phone don't just want the smaller phone to the exclusion of everything else.
Some want a flagship model, some want a mid range, some entry level... all in small form factors and they won't compromise in order to settle for the one small model that's available.
Flatly incorrect.
In 2020, the iPhone SE sold over 24 million units.
In 2022, sales of iPhone mini 13, iPhone mini 12, and iPhone SE made up 12% of total iPhone sales.
Thats despite intentionally nerfing every one of those models.
If you look at comparable phones, the iPhone 7 and 8 (4.7") outsold the iPhone 7 Plus and 8 Plus (5.5") by significant margins.
Nobody wants large phones.
What is "meaningful"?
I was listening to the Accidental Tech Podcast last week and Marco said that the iPhone Air has lower penetration, after 1 year, than EACH of the 12 mini and 13 mini _currently_ have. Among a tech audience.
We just had to replace a family 13 mini and it sucks to have to go with a huge modern phone. Personally, I'd also prefer a mini if it had the best cameras.
I know the general consensus is that the mini was cancelled for (relatively) low sales, but I wonder if that was due in part to the release of the SE? I got the SE 2 not because it was cheaper, but because it was smaller. At the time I was on a 2-3 year upgrade cycle, so when the 12 mini was released a couple of months later, I thought "cool, I'll upgrade to the 14 mini when it's released." Of course the mini was canceled after the 13, so I snatched up the 13 and will hold on to it until it crumbles in my hand.
I wish I could choose even thicker to get the Pro Max's battery life but with the Pro's ability to be held comfortably. You practically need two hands to take a screenshot with the Pro Max
I don't follow iphone products, but if it's anything like android this is because they tend to be the lower end models and are missing the features that people really want (mainly a better camera/lens setup). The top of the line models are ALWAYS the bigger phones and if your going for something budget, then you're better off with the Chinese brands for value.