People have been leasing phones since at least the mid naughties, they just did it via their carrier. I distinctly remember standing in the Alltel store in 2006-ish, before it got gobbled up by ATT, and wondering if I could afford the extra $15/mo that the new Nokia candybar phone would run me. The only thing that's new is that Apple is offering it directly.
Leasing, as in long term renting, required to give it back after the lease period, in near perfect condition, or face a penalty?
Or financing, paying it off over a fixed term, after which you own it outright?
The latter, I understand. And I'm also familiar with it.
But the former, I find hard to believe. Although, I'm not from the US. Are you telling me people rented nokia bricks in the aughts?