> The issuing bank keeps 2%
Is this why the best cash back credit cards give 2%?
US Bank for a brief period opened up a 4% card, but then closed it so quick that obviously the numbers didn't work out there.
2% seems to be a local maximum of cashback cards. There's a lot of 2% cards, and only a handful above that.
Makes sense?
2% is just an example figure, the actual rate varies
In the US. Not in Europe because interchange fees for consumer cards are capped at 0.3%