I’m not the target market for this phone at all, but I have to wonder how many people are going to take the 256 GB option for $1,999. It feels like that option only exists so they could show a starting price under $2,000.

The 512 GB version for $2,199 seems like option you’d really want as a minimum, and then you’d need to add AppleCare on top of that. Pricey!