Even if most people never use it, they already have everything they need. And they could market it as a big feature.

Basically no one knows Samsung Dex exists. They could be the ones to bring it to the attention of the mainstream.

I like the idea that if I was stuck in a car dealership or something for service, I could just plug into a laptop docking station with USB-C and use my phone on a bigger screen. Realistically, I’d probably never do it.

But they also might be afraid it would cannibalize Macs, especially now that they have the Neo. And it would certainly just be one more thing to test and keep working.