I got annoyed that "the price" of a subscription is really two prices — the one advertised and the one you end up paying — and that nobody keeps the receipts. So I built a tracker that checks 27 providers' public pricing pages daily, and separately curated dated, sourced price histories for streaming services going back to 2010.

The streaming number surprised me. Nine services, flagship tiers:

March 2021: $95.91/month. Today: $154.41/month. That's +61%, or $702 more per year for the same nine subscriptions.

Per service since 2021-03: Apple TV+ +200%, Disney+ +138%, Peacock +100%, Hulu +58%, Netflix +43%, Paramount+ +40%, YouTube Premium +33%, Spotify +30%, HBO Max +23%. 75 documented increases across 11 services, every one linked to the announcement or report that covered it. The most recent was Apple TV+, $12.99 to $14.99 on 28 August.

Two services are tracked but deliberately left out of that basket: YouTube TV (a live-TV bundle, $35 to $82.99 since 2017 — the steepest riser I have, but it is a cable replacement, not an on-demand subscription) and Prime Video (an add-on to a Prime membership, not standalone). Putting either in would have made the headline bigger and the comparison worse.

One methodology note, because I got this wrong first: my initial version summed each service's launch price, which gave a bigger, better headline. But those launches span 2010 to 2021, so that basket never existed — nobody could have bought it. Recomputing from March 2021, the first month all nine existed, gives the smaller +61% figure. I'd rather publish the smaller true one.

Same thing happened with the ad tiers. I expected to find ad-free plans being hiked faster to push people toward advertising. Disney+ fits — ad-free +73% vs ad-supported +50% over the same window. Netflix doesn't: it raised both by exactly 29%. What did happen at both is the cash gap widened — Netflix $8.50 to $11.00/month, Disney+ $3 to $7/month.

The daily side covers hosting, VPN, antivirus and SaaS: 42 of 75 tracked plans renew above their advertised price, averaging +196%. The extreme is IONOS at +1,300% ($1/mo advertised, $14/mo at renewal). 9 providers never raise renewal prices at all — two of them, Mullvad and Windscribe, run no affiliate programme, so nobody has a commercial reason to mention them.

Data is CC BY 4.0: https://honestlyranked.com/data/renewal-prices.csv

Method: https://honestlyranked.com/methodology/

Limits, stated up front: I measure published pricing only — I don't test the products and make no claim about quality. Prices are read from one fixed location (Pakistan), which is stated on the site; for most of these the price is global, but where a provider geo-prices, my figure describes that vantage point. Streaming histories are curated from primary sources rather than scraped, which is how they go back further than my own tracking.

Happy to talk about the scraping side — Cloudflare, JS-rendered prices, A/B-tested prices, and providers who publish no renewal figure at all.