Ok a price increase but:
"nine streaming subscriptions".
No one sane will do nine streaming subscriptions. The market is insane in itself for assuming that.
Apple Music, Netflix, Disney+, BBC.
That's four. I don't want any of them.
Three I have to take due to kids' nagging, the fourth I have to take due to state apparatus' nagging and legal threats.
I don’t think the point is that this is the assumption of people’s real subscription behavior, more to show that it’s getting more expensive overall.
There are lots of insane people though. They fall for the “cheaper than a cup of coffee”’trick repeatedly
I have 8 of them plus YouTube TV and Prime Video.
Some of it is a function of my household's love of sports, and their fragmentation across the services. Some of its just sheer laziness to pick one and stick with it or rotate the subscriptions.
I don't think I could realistically drop lower than 3 on this list though: Spotify gets used constantly. One TV/Video streaming service. My wife would likely divorce me if I cancelled YouTube Premium.