Eh, I miss video rental stores in the US, but I don't agree that they would solve this problem. I worked for a large chain of them as a teen, and know first-hand that people were spending just as much on rentals as they do with subscription services, especially when you add in game rentals and late fees.

More importantly, it does not solve the problem of ownership. We don't own a rented disc just as much as we don't own a DRM-controlled digital purchase that can only be accessed via the subscription portal it was purchased on.