Nope, not a Netflix exec. One would imagine if I was, I'd have used Netflix as my example.

I dunno about you, but in my lifetime, if I would have invested in owning VHS, DVD, or HD-DVD, that would not have paid off for me. (I might have owned a lot, but I wouldn't have been happy.)

I guess Blu-Ray has stuck around, but I find that I don't rewatch a ton of movies anyways. I've never felt comfortable buying digital video because I never liked the idea of buying into an ecosystem.

And...discs aren't cheap anyways? Just did a random search - Tron: Legacy (a movie that's been out for awhile, I like, I would re-watch) costs $27.99 to buy a physical copy. So again: $28 to acquire one movie; $31 for me to watch that movie or hundreds of others I want within the course of a month.

Thanks for making me think of this, it's another bullet in support of what I was saying before.

I, for one, don't see any problem here.

If you go to a restaurant for a meal, you own nothing after that, but you can be happy. If you go to an entertainment park, you own nothing after that for your ticket, but you can be happy.

Making customer happy is an extraordinary valuable service one can provide, and that doesn't have to require connection with materially owning anything.