The average household cable tv subscription didn't get you access to all the music, enormous amount of youtube content, shipping benefits, and ad-break free watching. And it wasn't on demand viewing. And it required using a special device in a specific room in a specific house.
And, back in the day, you also had contract terms of 1 or 2 years, so you were locked in. Now, you can turn these services on and off at your whim