There’s also c) you just aren’t price sensitive to the changes and find it overall rather immaterial d) can recall how expensive and crappy cable/satellite tv was, still see this as a good deal e) have many people in your household with different media preferences and cost per capita is pretty low

Also you should consider the base period timing is when many of the big movers were in a rollout of their application and thus the price was either artificially low and/or represented a severely limited offering compared to their current offering.