Of course it would. Supply and demand. Some companies would decide not to bother. Others would decide it was worthwhile. The limited pool of supply (app developers) would be distributed across demand.
> Some companies would decide not to bother
Sounds like you agree
>> Some companies would decide not to bother. Others would decide it was worthwhile.
The parent's point is that AI lowers the cost/benefit ratio drastically, by reducing the cost. So companies that would have shied away from projects like this pre-AI are now pulling the trigger without much hesitation.