Yeah, okay, I made the same mistake as Sony. I wrote "buy", but what I meant was "spending money" in a general sense (regardless if it's buying ownership or paying a license fee). Second hand customers simply can't afford (or willing to pay) the price of a new copy. Trying to force these people to the Sony shop is a really bad move and won't work.

Otherwise you're right, it's absurd that license fee is the same as the price of an owned copy.