>> I think that over-reliance on analytics has had a similar effect

I lost track of how many times the directors would tell us, "Since the analytics say A, we should do B." then the research person says, "Sure Jim, great idea, lets get a few rounds of useability research and confirm it first."

Then the always predictable thing happens: Users never align with your analytics. Seeing data and seeing someone struggling to do something basic with your interface is totally different. When directors see these videos, it really makes them see how important research is and not just relying on data to make decisions. Right now, anything the research team wants, they usually get - its had that profound of an impact on our leadership team.