Google already had the machine, this was just feeding the machine. 99% of companies do not have this machinery in place and probably wouldn't know where to start.
Probably by emailing google, meta, OpenAI, and Anthropocene, saying you have a dataset and asking if they'd be interested.
Yeah: Spirit Airlines didn't become ultra-awesome with the power of all its "data", it went bankrupt.
I'm not sure on how much of the flight/sales/maintenance data is being used, versus simply a big archive of emails and support calls.