alt Hacker NewsIt’s unclear. It helps Google with their marketing that they’re a net zero carbon company. But if what’s happening is they’re displacing previous nuclear power users onto dirtier, that’s not really reducing carbon and it’s making it seem like Google isn’t the problem when it actually is - without them that community might otherwise be 100% nuclear and it would be no different from a macro level from Google adding that consumption to dirty sources.
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> But if what’s happening is they’re displacing previous nuclear power users onto dirtier, that’s not really reducing carbon
That's not the case, because in EU (and thus Finland) electric production is under cap-and-trade. There is just no way to increase dirty electricity production in EU. Apart from political pressure to change rules, which for example Italy is doing because Italy built their grid on gas...
It's a good thing that green energy isn't a fixed quantity and more can be built if there's demand, which is exactly what Google is doing.
It's great for marketing and, you're right, that's why they are doing it but the reason it's good for marketing is that their customers care about the environment. This is the exact invisible hand mechanism in action. It's their preferences changing the behavior of one of the biggest corporations in the world and all they can do is act like it doesn't count because they don't actually care
> they’re displacing previous nuclear power users onto dirtier
They are not. The plant may not survive beyond 2030 without this order.