I honestly do not understand why we let it continue when we have been seeing the drastic negative effects for years now. The recommendation algorithm and the data it relies on must be opened up to to some kind of elected agency, and they need to be vetted for negative health effects just as we do now with drugs. Any algorithm that is addictive enough to keep users mindlessly scrolling for hours needs adjustment or needs to be banned. This would put a stop to infinite scrolling. Give the user more agency in deciding if they want to continue or stop there. We should no longer allow for-profit companies to hijack our attention for long periods and abuse our brains need for digital sugar.