Given that LLMs are currently the frontier of innovation in our industry, it does make sense to me that most stuff that happens and gets talked about would be somehow connected to it.
There's a lot of focus on in. People are trying it out in their workflows and learning new things.
So, potentially, this could just be organic.
Of course, in reality, it is not. There's a ton of "thought leader" LinkedIn slop, just advertising their own personal brand with at best mid takes. But grifters come with every paradigm shift. Unfortunately.