the name is a leftover from their original business - a chatbot. seems very appropriate to me. then they figured something called BERT exists, and pivoted, the name stayed.
perhaps less ridiculous than NVidia which started with video and is very close in Levenshtein distance to NVidAI but, alas, decided to stay as it is :D
Pretty sure if Nvidia rebranded to NvidAI the bubble would immediately pop