alt Hacker NewsI've been using DuckDuckGo for years now, ever since it became noticeable that two different people searching for the same search term would get two different results back from Google. Meaning they were no longer completely reliable: they might show one person a result that they hide from the other person by burying it on page 3 where few people ever look.
DDG's search results have been poorer recently than they used to — I often see completely unrelated results (to the point of my saying "Why in the world did that come back as a search result??!?") starting from page 2. And yet, I still use them, simply because they aren't Google.
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I don't know how global consistency is actually useful, but I can easily think of ways it is less convenient.
For example, DST starts and ends on different dates in the UK and the US. Which dates should google return when someone from either country searches for just "DST end date?" Someone lives in Orange County and searches for "Orange County Sheriffs," which one of the eight Orange Counties should google return?
These are both examples where a localized — not even customized, just localized based on IP addresses — search results will easily help reduce headaches.
I’ve been using DDG for a long time now. Results are getting more and more spammy. Way too many AI-generated / scraped websites nowadays.
The age of internet search is over. The age of Cloudflare has begun. It wouldn't be possible to build a search engine now if they wanted to... and there wouldn't be anything to search for anyway. The non-corporate internet withered into dust and blew away in the wind.
If you could find what you want, how would they ever sell you what they want you to buy? And I'm not just talking merchandise, though that too. Your political narratives, your values, opinions, everything. And everyone likes it so much they just sit there scrolling and swiping and tapping.
Personalized search results are not ipso facto unreliable.
Speaking of page 3, Google's been asking me to sign in if I try to go beyond page 2 of search results. What a wonderful modern WWW we live in.