LG's statement:
> ACR uses audio fingerprinting technology using the TV’s internal audio processor (not a speaker) to identify content and does not collect screenshots, screen recordings, video recordings, voice recordings, or other audio recordings from the TV.
So they are claiming that ACR is done entirely through audio processing, and no visual data from the screen itself is used? That...doesn't seem plausible.
This paper from 2024 investigated both Samsung and LG and found that they both capture screen images for ACR, and send the resulting hash (not the raw content) back to the manufacturer for identification.
https://arxiv.org/html/2409.06203v1
We're going to have to get saavy in pulling apart the distinction between "I look at everything and then send a nice summary back to my manufacturer" and "I send everything back to my manufacturer". As AI gets cheaper and more efficient, it'll be baked into everything, and will distill signal at the edge and send the good bits back to central command. I fear the legalese in the ToS will obscure this new way of "not collecting" user information.
After doing some investigation into my Bang Olufsen after some tech not working right apparently Dev mode on it allows "Most probable raw grab: ThinQ/SSAP on the LAN after pairing — ~960×540 JPEG. Live Plus/ACR: most probably sends a fingerprint, not a retrievable raw frame."
As per HN thread last week
this is clearly an "anonymization" claim.
What is anonymous: we record all the hashs from all the programs people are watching to identify people watching the same thing.
What is not anonymous: we hash all the content in the world, along with hashing the content people are watching, and reconstruct what they watched.
> ACR uses audio fingerprinting technology
so they aren't even denying listening in on everything?
> So they are claiming that ACR is done entirely through audio processing, and no visual data from the screen itself is used? That...doesn't seem plausible.
It's probably easier to do and every bit as accurate as just using a screenshot.
And it's still exactly what I don't want them doing. There's literally zero reason for LG to be building an advertising profile on me because I was foolish enough to buy one of their TVs. This isn't something that makes their products better, it's spying.
Here's how it's been done in the past
https://www.cameronmacleod.com/blog/how-does-shazam-work
Audio is a bit easier to turn into a fingerprint for identification vs video. Video has a lot of smaller subtle changes that happen from things like compression which make it a lot harder to identify. It's why youtube still hasn't figured out piracy, but they'll knock you immediately if you play 5 seconds of copyrighted music.