I approach the thing differntly. My goal is not to add value (value means money and I don't care). I'm in for "creativity" though. I like to create programs. I'm not particularily fond of programming though. So what I have always done is to work on never-done-before stuff. Oh, I don't mean rocket science nor anything spectacular, but I like to be where defining the problem or understanding the problem is as much or more important as the skill needed to solve it.

For example, I'm working on an emulator in a field where emulators do exist since long. So I set myself to improve these emulators by emulating tricky corner cases. These corner cases do not exist in AI's memory because nobody has ever coded them. So although I use quite a lot of AI to investigate the corner cases, the actual problem solving is entirely mine. So I stay happy :-)

In my daytime job, a big part of what I do already exists in some form or another (fluid dynamics). But my job is more of understanding what I do so that I can convince someone else that my programs are robust and reliable. So again, I'm programming a lot with AI, but the important stuff, it's my skill to understand it, not AI.