"We own the glass" that's what really stood out to me. I can still disconnect my TV from wifi. But what scares me is when every device comes with their own esim and cellular radio.
Same here, I registered the domain [0] moments after watching the GN video. It's serving an oled-safe screensaver with some, uh, relevant content.
When you buy a BIC pen, you own all content created with that pen, not BIC. This needs to be applied to all other tools; computers, TVs, AI agents, ...
With out the user the content would have never been created. Users are the content creates and now the push to remove their owners ship of their actions and move it to the wealthy.
Greed begets more greed.
You shouldn't be really scared until all devices follow the pattern of the iPhone (and maybe new flagship Android phones too, I'm not in that camp).
New iPhones are expensive, more than $1000. Yet most people who get them finance it through their cellular carrier, usually 2 year plans, so it's just $30-$50 tacked on to the monthly cellphone bill. So ... no one cares unless it's going to double their bill.
Let's say the RAMopocalypse and other AI-driven chip pressues drives everything up even more; let's say now-cheap TVs are now $2000 or $3000. No biggie. Your cellphone company can offer you an eSIM-locked TV with bundled network and services, on a 5 year plan with free lifetime service and replacement, adding just $30-$40 to your bill for 5 years. Maybe it will include something like Family Tracker Life360 Intercom as a value-add - talk to your children to/from the TV to/from any phone on your plan, anywhere, anytime. Safety, etc.
Same thing with your laptop, home IoT/security devices, etc.
If ATSC 3.0 dies and gives way to 5g Broadcast, it'll be another enabler for something like this.
That's when the real lock-in will happen.