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PorciiVorbescyesterday at 9:14 PM4 repliesview on HN

Original Youtube title of the video I got a few hours ago was: "LG’s Manipulative, Gaslighting Response to GN Report"

Either they changed it for some legal reason, or Youtube allows for A/B testing of multiple titles for engagement.


Replies

nodjayesterday at 9:32 PM

Youtube allows you to AB test with up to 3 titles and thumbnails.

kouteiheikayesterday at 9:25 PM

It's almost certainly A/B test. Essentially everyone does it.

You can even sometimes see when a list of videos on YT first loads and a given video has one title, and it suddenly switches to another without you reloading the page.

show 2 replies
smashspectacleyesterday at 9:22 PM

YouTube encourages A/B testing of both titles and thumbnails, but it could be either.

ehe78qheyesterday at 10:09 PM

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