They imitate humans. Alignment is about shaping their behavior towards safety.
Despite all the fancy language, its more about aligning the AI behavior with the corporation's interests.
ie: the corporation wants the AI to behave a certain way for various reasons: to make it easier for them to avoid regulation, to make the corporation more money via different tiers of AI offerings, to ensure that the corporations products are hard for competitors to use, etc. And those are just the easy ones.
Every product is shaped this way. AI is not different.
Alignment is a myth. Safety of whom? Humanity couldn't agree on common set of values for thousands of years and we're not gonna suddenly do that in the next ten.