This problem is not new. The new thing is that anyone can understand the core problem they’re trying to solve without involving a dev team by quick ideation and rapid prototyping.
Just as always, it’s then up to the company to prioritize what to focus on - Just like how it’s always been.
* Don't hold onto an idea or prompt output just because you spent time on it.
* Writing code is easy. Maintaining it is hard.
* If it doesn’t save time or generate revenue, it’s just an expense.
* Output does not equal value.
It's also worth pointing out how many businesses have always had a dev team that can rapidly prototype regardless of AI usage.
They tend to be the largest businesses (outside of SV) that employ the majority of people in the USA. They are also the least likely to really use AI for much other than copilot in MS Teams.