alt Hacker NewsA fun fact about another well known company - Foxconn. Apparently the founder Terry Gou came up with this name by joining words "fox" and "conn". Fox is an animal he liked and "conn" refers to connectors (which is what the company specialized in in its early days).
Not really explaining autoMATTic. Amazon, "A" is because Jeff wanted it at the top of search. Fox, Dell, Walmart, Disney, all is closer to the example.