Another brother/brother business rivalry, although not involving founders, was Sears and Montgomery Ward from 1985-1990. In 1985 Bernard Brennan become CEO of Montgomery Ward and in that same year his older brother Edward Brennan become CEO of Sears.

Chicago-based Sears was the largest US retailer at the time, and Chicago-based Montgomery Ward was the 5th largest.

Rudidas would definitely be a worse name. Though I'd be surprised if an Amazon Marketplace knockoff brand is not already using it.

Similar thing with Aldi. Both brothers kept the name, sort of.

https://en.wikipedia.org/wiki/Aldi#Split

all day i diss another sibling